RoohAfza is a lot more than just a refreshing drink for the soul in scorching summer, it is a natural drink that brings in nostalgia of over 100 years to the table. RoohAfza was created by Unani practitioner, Hakeem Hafiz Abdul Majeed in 1907. Since then, the brand has been a tale of natural and fresh drink that is meant to consume with cold water or milk. Even the name "RoohAfza" originated from the Persian word "Roof Afza" that means refresher of the soul.
To mark what "RoohAfza" stands for, the brand has been creating ad campaigns that position itself as the ultimate summer drink. From the good old days of featuring RoohAfza as the go-to drink during one's summer days to roping in Juhi Chawla as a brand ambassador and featuring her in its ads to fight competition in the market, RoohAfza has done quite a work to make it a brand that has been running in the consumer's veins for many decades.
Ad campaigns like "Go Greedy", "Ghulke Jio", "taste ka double dose" have made the brand stand from the rest. RoohAfza has shown a spectrum of ad campaigns that range from humor to maintaining a tonality of refreshing drinks for summer to message-driven campaigns that urge the audience for doing good. RoohAfza has also touched on social media marketing effectively through their contests like "Meri RoohAfza story", "click karo refresh hojao" prior to Holi to kickstart RoohAfza's sales since the beginning of the summers. The contests proved to be a great stimulus in increasing the social media presence and following of RoohAfza.
